British Airways has come under fire after what has been deemed as an offensive tweet was re-posted on the airline’s official Twitter feed.
Twitter user @JaeLadd sent the blasphemous text to British Airways on Saturday and received a response to his remarks from now-defunct Twitter user @GordonQiu9.
British Airways then re-tweeted the offensive material, catching the attention of its 210,000 followers.
The airline has launched an investigation into the matter, claiming their Twitter account was compromised.
“Apologies for the last RT. We are sorry for any offence caused and are investigating how this may have happened,” British Airways tweeted after the incident received immense interest.
The airline has been gaining approximately 70 followers per hour since the event, according to Digital Journal.
British Airways was recently applauded by Mashable for its social media presence.
Click here to see a screenshot of the offensive tweet.
Source = e-Travel Blackboard: P.T